Have you started using Facebook Lead Ads yet?
Lead ads make it simple for many marketers to ask for information from the user like their name, email address and more valuable information. Another big plus is the user never has to leave outside of the Facebook platform.
If you own a Facebook business page your main goal should be to create an engaging community of fans and focus on building a huge email list by generating targeted leads. If this is your goal then Lead Ads may just be for you and it really is a much simpler way of collecting those leads. Lead Ads makes it very simple between the user and your adverts offer. Once the ad is clicked on by the user their profile name and email address is populated and the user can click submit saving the user typing time and no room for typos.
Normally we would collect leads from a landing page living outside of Facebook, but with Lead Ads the form stays within Facebook and populates with the information you request when setting up the form.
What is so great about this method is you know you are collecting a true email address and you can say goodbye to fake emails. Now with this being said, it does not mean that the email address would still be an active one later down the road if the owner decides to disgard it, but it still remains true that at this moment you are capturing a true email address and building a targeted list.
If you are new to marketing online you can go here and download my free ebook called “Social Media For Your Business” and it walks you step-by-step on the different social media platforms and how to get started.
Lead Ads look like any other Facebook advertisement with a CTA(call-to-action) button, but when the user clicks on the ad they are shown the form already populated and all the user needs to do is just click submit and the information collected will be stored for you under “Publishing Tools” and then “Lead Ad Forms”. To retrieve the leads you would simply click Export to download a CSV file…but the best way to handle these leads is to integrate them automatically to your CRM.
When setting up the Lead Ad you will be able to provide a website link so the user can click the link after the form has been submitted. The CTA’s you are provided with are “Apply Now”, “Get Quote”, “Download”, “Learn More”, “Sign Up”, or “Subscribe”.
Facebook Lead Ads are also much simpler to create, and not as time consuming as regular Facebook Ads in which you first create an offer, then you need to create the form to capture the leads and create the landing page for the form. The load time for the form is also very fast.
Here are just a few benefits of using Facebook Lead Ads:
Load time is faster.
Form is automatically populated with the users profile information.
No landing page is required.
Cost per reach is cheaper for mobile….although available for desktop as well.
and the most important part is…
YOU OWN THE LEADS!
In other words, when you pay for Facebook Ads, the likes, engagement, clicks to websites, custom audiences are all stored within Facebook’s server and you have no control over them without going through Facebook. With Lead Ads you can own those leads by downloading them and adding them to your current email list where you will have complete control over those email addresses collected. You can send out a message to your list at anytime you want.
You also want to make sure you have the Facebook pixel installed to continue to build your targeted audience through custom conversions as you can target this audience through Lead Ads as well when placing other Facebook ad campaigns.
I have had great success with Lead Ads so far…have you?
Let me know if you have tried Facebook Lead Ads and what results you have had below?