Now that more and more people are watching Live videos, Facebook has launched Live Videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed. Currently they have rolled out Facebook Live on iOS in December and last week they began rolling it out on Android in the US.
Facebook’s Live Video feature is essentially a way for users of the social network to broadcast live video from their phones. There is no need to download a separate app like Periscope or Meerkat; the feature is on the main Facebook app itself. Users of the social network can watch those video streams right on their Facebook feeds.
Facebook’s algorithm will also push live video streams to the top of your News Feed giving your live video top priority for your fans.
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To broadcast through your profile, tap to update your status and click the Live icon. Next, write a description and chose an audience before hitting the Go Live button. You can point the camera at yourself or outward to capture your surroundings.
During the broadcast, you can see the number of live viewers, which friends are tuning in and comments in real time. While people are watching you, invite those viewers to tap the Subscribe button. This way, they’ll get notified the next time you’re live.
After you end your video, it will automatically be saved on your timeline. You can click on the date of your video on your timeline and edit it if you would like.
For marketers…end with a call to action. Include a simple call to action at the end of your video, such as to visit your website or private message you for more information on the topic.
If your video is from your Facebook business page, you may want to consider getting more visibility through Ads Manager by creating a video ad from your Live broadcast.
What do you think? Have you streamed using Facebook Live yet? Do you have a plan for live streaming? Please share your thoughts in the comments.