SEO

3 Steps To Search Engine Optimization

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In order to reach a massive and global audience on the internet your website must have a high search engine rank for ORGANIC results and remain there. An SEO expert handles search engine optimization in several ways to achieve high ranking websites. Positioning or ranking your website high in the search engines organically can be achieved and if your website can stay high enough on top remains one of the most effective ways of reaching a large audience.

But the results for most, often deliver poor results and most people do not know how to achieve a listing in the search engines at all because they do not know the simple basics of search engine optimization and placement strategies. When your business relies on traffic to your website and you do not do any PPC campaigns this can be a major problem. Especially when a significant budget is allocated to web design, search engine optimization and placement and other web advertising, you want to strive for organic inclusion near the top of the major search engines.

Since I’ve been successfully placing websites for my clients for 17 years on top of search engine results, even before Search Engine Optimization became so popular, I want to share some basic facts and hope that you can succeed in placing your website higher in the search engines. If you still need help you can always contact me here.

Simple Steps for Top Ranking in Search Engines

STEP ONE: THE IMPORTANCE OF KEY WORDS

Generating keyword rich website content maximizes search engine ranking potential and this helps bring targeted customers to your website. To help determine your most effective keywords or phrases, you can use Wordtracker or use the keywords that you need your potential customers to find your website. You must use keywords that you might think someone would use to find you. Take a few minutes to think about your keywords. Ask yourself this question; “Would I search using this particular keyword phrase? If this is the keyword you want to use then use Wordtracker or Google’s Keyword Planner to see how many times this keyword and/or phrase was used for the month. Sometimes a search count for any given keyword phrase that was searched less may be better to use than one that has had thousands of searches. For instance; “Search Engine Optimization” was searched for 120,636 times last month but “search engine optimization service” was searched for 17,705 times. You should consider using longer phrases that have a better chance to rank for both search results. You should also do a search yourself in Google and see how many websites pertain to this particular subject. For instance if Google has thousands of websites for one given keyword phrase you might consider using a phrase that has fewer search results. This will help your website rank higher because it will not have to compete with so many other sites that use the same keyword phrase. Use your keywords in the title, description, and also in the body. Your first three paragraphs should have your keywords in them. Do not put to many, a rule of thumb is to have the same keyword added once to every paragraph. Optimize all pages within your web portal the same way linking each page to your homepage using keyword hyperlink text.

STEP TWO: THE IMPORTANCE OF THE DEVELOPMENT OF YOUR WEBSITE

Search engines can have problems with spidering the following: Links accessible solely through frames, image maps, or JavaScript, Dynamic URL’s, WordPress overload with too many plugins, slow loading pages, this is just to name a few issues. If this describes pages on your website you may not achieve a high search engine rank. Also if your website is not mobile friendly, this can have a dramatic effect on your rank. If you are an advanced web designer, then cascading style sheets, CSS, is a big plus. Use clean html5 to build and develop your website and remember CONTENT IS KEY. The search engines look for content rich websites.

STEP THREE: THE IMPORTANCE OF LINK BUILDING

Start link building with web directories. Yahoo and Google are the two biggest search engines. Being listed in these two engines alone can generate huge amounts of traffic to your website if you are high enough for users to find you. By generating links to your website in high ranking directories and relevant sites, Google will soon spider those sites and should push you up higher. Do a search for web directory and submit to some of them. The directories that come up the highest in the search rankings will probably generate the most traffic to your site. Stay away from link farms, or any site that displays more than 30 links on any given page as the search engines usually frown on these sites.

If you do all that in these 3 steps you should start to see your website ranking much higher within a month. If you need any SEO help or other form of internet marketing, check out our website for what we have to offer.

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