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Let's face it...there are some websites
that the web site designer had design in mind or how far
up in the search engines they can rank and it stops there.
Over the years I have repeatedly seen too many web
designer mistakes. Some designers focus only on design
while others focus on search engine ranking. How do we
balance this out? I have listed the most common web design
flaws below.
- Too many images
- Sites built in Photoshop
- Tables width, where viewer has to scroll to the
right and left
- Too much animation
- Navigation problems
- Pop-Ups
- Poor use of frames
- Too much advertising
- Large welcome banners
- Mouse-over errors
- Under construction pages and/or signs
- Scrolling text in the status bar
- Animated bullet
- No organization
- No address, city or state
All of the above web design flaws can
kill your search engine visibility. Search engines can
have problems with spidering websites that have mostly
images, use frames, etc. The search engines look for
content rich websites with the use of meta tags, links and
properly coded html. When a web designer is focused only
on the design they overlook the following:
- Title tag missing or improperly used
- Meta tags missing or improperly used
- Front and backend optimization
- No keywords on page or overuse of keywords
- Links that are not keyword enriched
Designing your website with a
professional look and feel with the search engines in mind
will greatly benefit your online experience. To gain a
potential client will only come by how professional and
trustworthy your website is and how they found you in the
search engines. A professional web designer will focus on
design and exposure at the same time. If you are shopping
for a web site designer then view both designed sites and
optimization for these same websites the designer has
built.
ABOUT THE AUTHOR : based in Houston Texas is a web design
and development company who possesses over 10 years
experience in highly ranked dynamic websites.
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