Building a lucrative email list should be your main priority for your business. Your focus should be to build your list with quality subscribers rather than focusing on quantity. When done correctly and by nurturing your list it will soon grow to a large quantity but try to focus on quality subscribers by targeting your right audience. With a quality email list, you can work on building relationships and converting subscribers into buyers.
Email is still one of the cheapest and most effective forms of online marketing, it should be your main focus when it comes to your online business. Almost everyone has an email address, and unlike a list of connections in social media, you OWN that email list. Yes some will unsubscribe, but if you are communicating right with valuable insight to your subscribers they will stay with you and trust you forever. Email is much more reliable, direct, and a personal way to get in touch with your subscribers at anytime you like.
Social media can bring much success when building your email list but many marketers are not following through. This is worth repeating...YOU CAN BUILD A MASSIVE EMAIL LIST THROUGH SOCIAL MEDIA!
Now I absolutely am a huge fan of Facebook and I do a ton of marketing campaigns where I build out funnels through custom conversions and creating lookalike audiences, but when you depend on social media for your only business strategy it is very risky. Facebook for example has the EdgeRank metrics which limits your reach. Twitter is so busy that there is very short time in which you can get a user’s attention. Many marketers focus on how many Facebook page likes they have, or lookalike audiences they have built, but you will never own your likes or audiences and they can be taken away from you by just one Facebook algorithm change. Yes it's important to engage and grow your likes and build a targeted audience but if your main goal is not building your list then you are missing out on true success.
Email subscribers are your real business assets. You own and have complete control over your email lists and can use them for creating long term strategies. So the smart thing to do is if you are on social media is to concentrate on building your list.
The majority of your targeted audience is active on the popular social networks and you can share great value but just remember your goal should be to drive additional visitors to your website, opt in page or blog to grow your email list. For Facebook users, yes we all want likes, comments, and shares, and we need that engagement for higher EdgeRank but our ultimate goal is to get that visitor to click and opt in to our email list.
Your sales funnel will consist of your freebie, your main offer, upsell and downsell offers but the right freebie must first attract their attention so they will opt in to your list. Content doesn't just have to be blog posts and social media content. You can use how-to guides, reports, templates, worksheets, and checklists or anything else that the target audience will view as useful information. But to attract the right subscriber and own a quality email list, your freebie should be in line with your paid offer. You want to attract subscribers who are willing to pay you for your products or services down your sales funnel.
Many marketers stop right after the sale and do not segment their list out. Now this another training for another day but it's very important to take the time to segment your list by behavior and certain actions your subscriber takes to create other marketing campaigns that really put your sales conversions in high gear. You can then target by geographic location, age, gender, persona and other creative marketing techniques.
Wondering how social media can help you grow a list of prospects? I offer FREE live hands-on workshop trainings via online webinars. You will learn tactics that work for growing your list when it comes to using social media. Get signed up below.
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